Brands and media companies may benefit in understanding how to meet the demand as Black families are accessing more content than ever and leaning into programming where they can feel seen.
From new digital devices coming to the market to the growing interest in virtual reality, 2016 was a big year for digital. As the year comes to a close, Nielsen looked at some of the top trends in digital, including the top U.S. smartphone apps and operating systems.
Some say talk is cheap, but data overages sure aren’t. Exceeding the limit on a smartphone data plan is a monthly headache for many Americans. However, that doesn’t stop consumers from using their phones round-the-clock to stream their favorite TV shows, download music and hail cars.
When looking at smartphone owners by age, penetration is highest among Millennials aged 18-24 (98%). Millennials aged 25-34 are right on their heels, with a 97% ownership rate, followed by Gen Xers aged 35-44 at 96%.
As commendable as it is for a mobile game to break into the top download charts, maintaining a top spot is a far greater achievement that few ever achieve.
There’s no doubt that the mobile games market is growing—even before the debut of Pokemon Go. Not only are more people playing on smartphones and tablets, but they’re dedicating increasingly more time and money as well.
In the over-saturated mobile games market, publishers are increasingly willing to pay to get their titles in front of eager players. So in that regard, awareness becomes the baseline for success at every subsequent step toward a final purchase.
In the ever-changing mobile games market, it can often seem like success is unpredictable. As a result, many publishers flood the market with titles and evaluate from there. The good news, however, is that the potential strengths and weaknesses of a mobile game are measurable before a title goes to...
Not only have mobile gaming apps expanded the gaming landscape, but the growing popularity of eSports and the introduction of virtual/augmented reality devices to the category are making gamers even more of an interesting and attractive market.
To understand if a recent programmatic campaign was meeting its goal of driving brand awareness, Hipmunk leveraged Nielsen Digital Brand Effect to measure the impact.