Insights

Tops of 2014: Digital

From videos to banking to online shopping, digital was top of a lot of marketers' and consumers' minds this year. To wrap up 2014, Nielsen looked at some of the top trends in digital including the latest top U.S. smartphone apps and operating systems.

Smartphones: So Many Apps, So Much Time

Consumers are spending more time on their apps than ever before. Over the past half-decade, the proliferation of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more interesting and sophisticated apps to...

Multi-Platform Gaming: For the Win!

As gaming companies continue to release everything from next generation consoles to hyper-addictive mobile apps, today’s gamer has a vast array of options to choose from. So what’s a gaming enthusiast to do? For many, the answer is to simply grab the nearest device and play more! And in looking...

Tops of 2013: Digital

Digital media had another banner year in 2013, and some of this year’s trends may provide some clues as to what may lay ahead next year. As more Web users shift to mobile and tablet screens, Web activity using computer browsers declined slightly among the top 10 websites. Online video viewing,...

Nielsen TV: Nielsen TOPTEN Highlights Real Trends, Real Data

There’s nothing like seeing the big picture or having everything you need right in front of you. And when it comes to insights into what consumers are watching and buying, everything you need is now right at your fingertips. Nielsen TOPTEN, Company’s First Mobile Consumer App, Launches in the...