86% of the marketers surveyed for this year’s Nielsen Annual Marketing Report recognize the importance of first-party data. Despite the acknowledgement, their overall confidence in data quality is universally low.
The pandemic amplified changes in media consumption behavior, but many of the changes were underway when consumers began to quarantine in mid-March 2020.
41% of U.S. podcast listeners are non-White, which makes the podcast audience more diverse than the country’s total population.
Watch a recording of Nielsen's free virtual event, "The Future of Media," featuring a cross-media overview, buy-side fireside chat and panel of industry leaders who are defining this next era of video content.
In this special edition of The Nielsen Total Audience Report, we dive into the world of working from home —how consumers felt about their productivity, engagement, challenges and the impact this new lifestyle has had on media and device usage.
The insights in this report will help you understand ways to continue building trust with the Hispanic community during these uncertain times and through the journey to recovery.
Certain remakes have been blockbuster successes, but game makers should take care to avoid becoming over-reliant on repackaging classic titles.
Today, more than ever, marketers are relying on digital platforms to sell their products. As early digital adopters, Asian American consumers can help deliver an immediate sales boost for those digitally savvy brands who make the effort to target them where they are.
This report explores Asian American consumer behaviors that are setting the pace for two important industry trends: First, the media platforms that are winning amid the streaming wars and the content that is capturing their attention. Second is the gaming industry, which is breaking boundaries as...
This edition of the Nielsen Total Audience Report showcases how consumers across age groups and household types spend over 50% of their day connected to media reaching 12 hours and 20 minutes.