With a combination of digital prowess, social savvy and voracious media consumption, Black women have very unique media habits and preferences.
From what you buy to the media you consume and much more, Nielsen has the data brands and marketers need to understand today's quickly changing marketplace. And this podcast aims to explore trends across industries using these data and insights.
Whether it’s on radio or streaming services, Latinas’ consumption behavior and preferences reflect how their lives revolve around music.
Latinas have increasingly become the breadwinners and purchase decision makers in their households. Retailers and marketers have an opportunity for growth if they are able to reach these powerful consumers.
Nielsen’s seventh installment in the Diverse Intelligence Series on Black consumers, African-American Women: Our Science, Her Magic, uses our insights to quantify #BlackGirlMagic.
This report offers data and insights to Black women’s ability to drive product categories and shift culture—and make it look like magic.
Latinas are emerging as some of the most powerful and influential consumers in the U.S. Fortunately, there are few ways to reach this key audience utilizing up-to-date technology and social media.
When advertisers think of reach, TV and internet are usually top of mind but Nielsen’s data shows that radio has the greatest reach of all electronic media. This report highlights radio’s ability to reach legal drinking age consumers in general and Millennials 21-34 in particular.
In an ever-changing environment in which Asian Americans are having a greater influence in the marketplace, a recent study by Nielsen examined the engagement and impact of Asian American actors among Asian Americans as well as the general population.
Asian American influences are having a profound and recognizable impact on mainstream U.S. culture. At the helm of this influence, are Asian American women.