African-Americans Exercise Their Power at the Polls
This year’s presidential election will likely be remembered as one of the most-talked about votes for years to come. And it follows another historic election where African-American voters flexed their political power in record numbers.
Diverse Content is Driving Increased Ad Spend
African-American-themed shows, actors, directors and executive producers have dominated the small screen in recent broadcast seasons. And advertisers are taking notice.
Hispanics, Transforming the Consumer Landscape
Latinos have become an economic force that cannot be ignored. Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, shares his thoughts.
Nielsen TV: Cultural Relevance Is Critical When Engaging with Hispanics
Understanding and connecting with consumers is critical for all brands, but there is no single way to engage and interact with everyone. And when it comes to communicating with Hispanics, authenticity is critical.
Political Pairings: Reaching Key Voter Segments in the 2016 Election
This report examines several voter segments to assist campaigns, consultants and agencies in understanding more about who they are, what issues they deem most important and which media strategies will encourage them to vote at the polls.
Webinar: Reaching Key Voter Segments in the 2016 Election
This webinar examines key voter segments—single white females, Millennial Hispanics, African-Americans, and noncollegiate white males—in an effort to assist campaigns, consultants and agencies in understanding more about who they are, what issues they deem most important and which media...
Asian-Americans' Food Shopping Habits Influence Mainstream Shoppers From Coast-to-Coast
For Asian-Americans, food is an essential part of their cultural heritage and an element passed on from generation to generation. And as their numbers grow, so too does their influence on the food shopping habits of the country's general population.
Who's Headed to This Summer's Major Music Festivals?
American’s awareness of music festivals as a whole has increased over the past few years. As a result, this summer's series of events is set to be bigger than ever.
Hispanic Millennials Seek a Cultural Connection at Grocery
To better understand how the influence of other cultures affects Millennial shopping habits, a recent Nielsen study focused on the largest Millennial multicultural group—Hispanic Millennials
Campaigns and Elections: TV Crosses Party Lines to Deliver Voters
Before any candidate can claim victory in November's elections, they need to reach voters with the right message during the right TV program.