Smarter metrics, better content
At every step of building and maintaining a catalog, content sources and distributors need to know if they’re buying the right content, promoting the right content and if audiences are connecting with it.
How Black audiences are engaging with audio more than ever
Understand where and how Black audiences are connecting with audio.
CTV and Streaming Glossary
This glossary aggregates many of the terms and acronyms pertaining to connected TV and streaming to provide clarity amid a quickly evolving and important space in the broader media industry.
Total Audience Report Series
Welcome to The Nielsen Total Audience Report hub, which features the latest reports, data and insights related to the report series. Discover how audiences are connecting with media today and how this is shifting our culture, as well as the advertising and media industry.
Cultural Connectivity Transformed
The insights in this report will help you understand ways to continue building trust with the Hispanic community during these uncertain times and through the journey to recovery.
U.S. Music Mid-Year Report 2019
On-demand streaming continues to super-charge the U.S. music industry, as there were more than 507 billion on-demand streams in the first half of 2019. This exciting milestone was led by singles and albums by Ariana Grande, Billie Eilish, Halsey Khalid, BTS, LIl Nas X and Bad Bunny.
The Steady Reach of Radio: Winning Consumer Attention
The original electronic media, radio continues to reach more Americans than any other platform measured by Nielsen. Among adults 18+, radio reaches 92% of U.S. adults every week.
How Holiday Music on Adult Contemporary Radio Keeps Getting Bigger Every Year
The most recent holiday season has likely faded from our memories as the turn of the calendar into the New Year changes our focus. But when it comes to radio listening, the 2018 holiday season turned out to be yet another record breaker for Adult Contemporary stations broadcasting the...
Total Album Equivalent Consumption in the U.S. Increased 23% in 2018
The music industry experienced significant overall growth in 2018, with total album equivalent audio consumption in the U.S. up 23% over 2017, driven by a 49% increase in on-demand audio song streams compared to last year.
U.S. Music 360 - 2018 Highlights
Music is the universal language of the U.S. population. Nielsen’s 2018 Music 360 report is a powerful source of consumer behaviors and attitudes, filled with a comprehensive range of self-reported data to help you deeply understand today’s music consumer.