Aside from the excitement about Adele’s “25” at year-end, on-demand audio and video streaming continued to gain in popularity in 2015, posting growth rates of 83% and 102%, respectively. Vinyl also posted its 10th consecutive year of sales growth.
The rise in technology and TV-connected devices has given consumers, marketing agencies and advertisers a vehicle for boundless choice. Nielsen is reaching new frontiers by working to total up audiences across devices and burgeoning viewing platforms, all of which comprise the Total Audience.
With Christmas just a few days away, tens of millions of Americans will be tuning into their local holiday music radio station. And once again this year, stations that flip to an “All-Christmas” format will likely see a boost in ratings.
This year on the radio, News/Talk remained American’s No. 1 overall format in the 48 Nielsen portable people meter (PPM) markets. However, Urban Contemporary and Sports both experienced record-breaking years.
Adele's album “25” has finished a second record-setting week of sales. Using Nielsen HomeScan's analytic capabilities, we were able to uncover real demographics for some of Adele's most eager buyers and other shopping purchases they've made.
With a wide array of pastimes available, respondents in a recent Nielsen global survey were asked to select their top three spare-time activities. While certain activities skew younger than older and vice versa, if you think technology-driven younger people don’t read anymore, think again.
What’s the best way to connect with Millennials who are interested in politics? Despite all the platforms available to reaching young voters, one of the most effective channels may also be one of the oldest: music.
Throughout this past year, hip-hop music has been making a big splash. This recent attention may be traced back to the radio airwaves, where the Urban Contemporary format has been mixing together R&B, rap and hip-hop music for more than 40 years.
Today, the sports landscape looks similar to a year ago: the Kansas City Royals are in the World Series, the New England Patriots are making headlines in the NFL, and on the radio airwaves, Sports radio is setting records once again for share of audience.
The success of Empire hasn’t just been about the on-screen drama. Given that the show centers on a renowned record company, music plays just as big a role as the acting does.