Insights

What Moves Today's Teenage Canadian Music Fan?

Canadian consumers love music, and they’re spending more time with it in more ways. This is particularly the case with Canadian teens. According to Nielsen’s Music 360 Canada report, teens report listening to 40% more music than they did in 2013. So what’s driving the surge?

Thanks to Strong Sales, Vinyl Albums Are Off and Spinning

First it was 8-track tapes, then cassettes, then compact discs and now, it’s digital. And for a long time, it looked like digital auditory advancements would ultimately kill off vinyl. But when we look at the music landscape, we see that vinyl is not only viable, but that sales are growing.

For Music Fans, the Summer Is All a Stage

For most of us, Memorial Day unofficially marks the start of summer. For music fans, summer starts when music festival season gets under way—and this year’s roster is chock-full of variety. So who goes to these grand events, and how do they factor into fans’ overall music consumption diets?

A Millennial Majority for Audio, Today

According to Nielsen’s new Audio Today report, Millennials hold the majority when it comes to the number of weekly radio listeners by generation in the U.S. Of the 243 million Americans (aged 12 or older) using radio each week, 66.6 million of them are Millennials.

And the Award for Most Engaged Viewer Goes To…

The 57th GRAMMYs kick-started award show season into high gear last Sunday. “Music’s Biggest Night” celebrated the year’s most popular music and provided the network and advertisers with the type of viewers few other programs can: engaged real-time viewers, and lots of them. An average of...