The Importance of Balanced Marketing Strategies
An over-reliance on short-term sales drivers among many brands results in an unbalanced marketing strategy. In marketing, balance is key.
Debunking the Myth that Brand Building Doesn’t Drive Sales
The appeal of conversion-driven marketing is clear, given the ability to register quick, measurable results. However, that shouldn’t overshadow brand building.
How B2B Marketers Can Thrive in the Age of Adaptation
With the right measurement and creative thinking, marketers can ensure their tactics map to specific objectives that move their business forward.
Cannes LIONS Live 2021: Post COVID World: The Next Phase with Brands and Esports
Despite the groundswell of engagement and sponsorship investment, esports has yet to gain mainstream acceptance among brands and advertisers. The opportunity, however, is significant.
Success Criteria of Marketing Measurement for the Modern Digital Marketer
Having an agile solution, focused on granular insights, across all channels in the consumer journey has become table stakes for the modern digital marketer, and savvy marketers are not compromising on any facet.
Getting Ahead of the Curve in CTV Advertising
Connected TV options continue to expand and diversify, creating a wealth of opportunities for advertisers and agencies.
As Digitization Permeates, Financial Services Brands Need More than Adaptations of Traditional Experiences
With digital growth, financial services consumers are increasingly gravitating to new companies—not their primary banks—for their financial services needs.
Toward The Future Of Digital Audience Measurement
Without third-party cookies, marketers can’t overlook the need for accurate measurement as changes in the digital media environment accelerate.
First-Party Data is a Good Start, but it’s Not Enough
Most marketers surveyed in the Nielsen Annual Marketing Report recognize the importance of first-party data, but confidence in data quality is universally low.
The 30-Second Ad Opens Opportunity for Measuring Brand Integrations in SVOD Programs
Since SVOD content is ad free, product placements and branded integrations offer a modern way to integrate brands into streaming and gain incremental reach.