With digital growth, financial services consumers are increasingly gravitating to new companies—not their primary banks—for their financial services needs.
Without third-party cookies, marketers can’t overlook the need for accurate measurement as changes in the digital media environment accelerate.
Most marketers surveyed in the Nielsen Annual Marketing Report recognize the importance of first-party data, but confidence in data quality is universally low.
Since SVOD content is ad free, product placements and branded integrations offer a modern way to integrate brands into streaming and gain incremental reach.
Taking a democratized approach to identifiers can help marketers build direct relationships with their diverse consumer bases across platforms.
The pandemic amplified changes in media consumption behavior, but many of the changes were underway when consumers began to quarantine in mid-March 2020.
Furqan Hanif, VP, Digital Product Management, shares how brands can use data to stay relevant with consumers when third-party cookies are no longer an option.
SVOD viewers tend to be light viewers of traditional TV. This is important for a number of reasons, but for brands, it means that advertising on traditional channels like linear TV doesn’t provide comprehensive reach.
41% of U.S. podcast listeners are non-White, which makes the podcast audience more diverse than the country’s total population.
While the growth in podcast listeners in the U.S. over the past decade has been dramatic, audience diversity is following a similar path as our national population, as non-White podcast audiences have grown faster than White audiences.