Given the scope of change this year, the adjustments that brands and retailers need to make are widespread, spanning everything from communication methods to marketing messaging to varied product assortment—even the best times to communicate with consumers.
After living in a pandemic for nine months, daytime has become a second primetime for total TV consumption among many former office professionals and managers.
Listeners’ affinity for podcast show hosts is just as important from an ad perspective as it is for show content. That’s because the ads that hosts read drive more brand recall than non-host-read ads.
2020 has been a year of life-changing moments. The COVID-19 pandemic, politics and racial injustice have affected every single American. For African Americans, the reckoning has extended beyond any single moment, becoming a matter of life and death.
While total media consumption has largely normalized since the peaks we saw in March and April, the massive streaming enablement during that period has brought streaming to the forefront of the media landscape.
An array of new streaming platforms and services—many of which are ad-supported—are rapidly entering the race and attracting increased engagement along the way.
In addition to driving increased streaming, COVID-19 is having a significant impact on local news reliance and consumption.
Much of life has moved online in the wake of the COVID-19 pandemic, and few industries have been better suited to this new normal than video games.
Despite the challenges and adjustments that working from home involves, such as toddlers, animals, potentially sharing tight quarters with others, most Americans enjoy the convenience, still feel engaged with their roles and believe it makes it easier to strike a work-life balance.
According to the Nielsen Remote Workers Consumer Survey, work-from-home consumers are enjoying the change in their daily work routines. And to no surprise, the new normal includes a heavy dose of media consumption.