Insights

Streaming: Friend or Foe to Local Markets?

The typical U.S. adult streamer spends an average of just under one hour (57 minutes) streaming non-linear content to their TVs in a regular day. That’s significantly less time than streamers spend with linear TV: two hours 42 minutes.

The Nielsen Local Watch Report

The latest edition of Nielsen’s Local Watch Report, entitled “TV Streaming Across Our Cities,” focuses on the impact that streaming and access to subscription video on-demand services are having on the media landscape, particularly at the market level.

Nielsen TV: Getting to Know Millennial Video Gamers

Having grown up alongside the first Nintendo Entertainment System, which debuted in North America in 1985, Millennials now have careers, advanced degrees and families. That being said, they’re still gamers at heart, as two-thirds of Americans play video games every month. So what else do we know...

U.S. Music Mid-Year Report 2019

On-demand streaming continues to super-charge the U.S. music industry, as there were more than 507 billion on-demand streams in the first half of 2019. This exciting milestone was led by singles and albums by Ariana Grande, Billie Eilish, Halsey Khalid, BTS, LIl Nas X and Bad Bunny.

The Database: How Digital is Evolving Video Content

Regardless of how you define TV, there’s no mistaking the impact that advancing technology, internet connectivity, mobility, device fragmentation and platform diversity have had on the video industry. The result? A seemingly endless array of content that offers enough variety for even the...