According to our annual Music 360 report, 93% of the Hispanic population (age 13+) in the U.S. listened to music in the past year, and 59% consider music important, compared with 51% of the general population.
Nielsen’s seventh installment in the Diverse Intelligence Series on Black consumers, African-American Women: Our Science, Her Magic, uses our insights to quantify #BlackGirlMagic.
What do energy drinks, luxury automobiles and razors have in common? They’re all products prominently featured in esports tournaments, and they’re among the first non-endemic brand categories to get involved in competitive video gaming sponsorship.
The premise of compiling a special collection of songs on a tape or CD and sharing with a friend or love interest hasn’t gone away in the digital age. Today, it’s playlisting—an increasingly important part of the music experience.
In addition to the tough macroeconomic conditions, agencies are facing consolidation and increased competition. Combined, these elements all make it that much more important that agencies demonstrate differentiation—the special sauce that sets them apart.
Today’s Latina is socially engaged in ways that are personal, regional and national. Armed with a sense of purpose and determination, they are taking the reins of their own future and making influential strides along the way.
The medium of podcasting continues to expand as more and more people discover new personalities and their special brand of storytelling. Advertisers are eager to explore the world of podcasting, but they don’t really know much about the podcast audience. That’s about to change.
This report represents a selection of highlights from our second Millennials on Millennials report, which focuses on digital music and digital communication.
Millennials now make up the second-largest generation group in the U.S. They also now have disposable incomes, making them attractive to marketers and brands who are so eager to reach them, as this group is highly engaged, using multiple platforms for many hours on a daily basis.
There are many influences that can sway consumer media habits—from where they live to their income levels to when they were born. We also see much different consumption habits across generations.