While much of the political buzz in the U.S. has been focused on the race for the White House, the presidential election isn’t the only game in town this November. And when it comes to reaching local voters, radio is the strongest ticket on the ballot.
An estimated 66.5 million people tuned in to watch the second debate of the 2016 presidential election on Sunday, Oct. 9, 2016.
An estimated 37 million people tuned in to watch the vice presidential debate of the 2016 presidential election on Tuesday, Oct. 4, 2016.
An estimated 84 million people tuned in to watch the first debate of the 2016 presidential election on Monday, Sept. 26, 2016.
This fifth report on the Latino consumer in Nielsen’s Diverse Intelligence Series examines the latest trends in Hispanic demographics, consumption and media behaviors, accompanied by a close look at the Latino electorate.
When looking at the more than 50-year history of household viewership for televised presidential debates, these high-profile political events have had some of their largest audiences in the 21st century.
On the radio airwaves, summer seasonality plays a big role in how audiences grow or shrink during warm weather months. Yet for as much as things change season-to-season, some things stay the same. The release of Nielsen’s July portable people meter (PPM) survey results have story lines that cover...
Representing approximately one quarter of the registered voting population, Non-Collegiate White Male Voters are over 46 million strong. Heavily invested in the political future of their country, 82% report that they are registered to vote in their district of residence.
An estimated 30 million people tuned in to watch the final night of the 2016 Democratic National Convention on Thursday, July 28.
An estimated 24.4 million people tuned in to watch the third night of the 2016 Democratic National Convention on Wednesday, July 27.