Young voters had a big impact in the past two Presidential elections. For political strategists trying to reach these voters by November, radio is an important medium to include in the media mix.
While traditional media still holds strong for the Single White Female Voter, the importance of digital in reaching this key voter segment can been seen whether its enhancing the reach of traditional mediums via their digital audiences or reaching out directly to her via internet...
Today’s political campaigns need to understand the unique media consumption behaviors of key voter segments when developing strategies to deliver votes.
While News/Talk stations may be the most popular venue on radio for political commentary, Adult Contemporary (AC) and Classic Hits also rank among the top five most popular formats for voters.
When it comes to political commentary on the radio, most Americans, regardless of party affiliation, turn to News/Talk to hear the latest from the campaign trail.
This November, Americans will cast their votes for the next president of the U.S. But the road to the White House is long, and political campaigns have myriad ways to engage with the voting public. That’s where media metrics—the same ones that advertisers use—come in.
With heated debates among Republicans and Democrats, as well as the lead up to the first “Super Tuesday” of the presidential election primary season, politics was a hot topic of conversation in February—across the country and on the radio.
With the debate season in full swing, a Nielsen analysis looked at how these primetime primary events are reaching viewers and if viewers have already drawn the divide between party affiliation in regard to viewing the debates.
Before any candidate can claim victory in November's elections, they need to reach voters with the right message during the right TV program.
While new technologies are becoming an ever more important part of the overall media pie, TV is still the preferred method for most American’s to view content. And moving into the election season, live TV remains Americans’ first choice when it comes to political debates and news coverage.