Insights

In the Busiest Month for Political TV Ads, Cleveland Rocks

Even in a midterm election cycle, American TV viewers were inundated with more TV ads than perhaps ever before. Last month, American TV viewers were exposed to almost 1.48 million political ads, up from the 1.41 million political ads aired in October 2008 (the last major presidential election...

Mid-Term Viewership Up as 35 Million Watch U.S. Election Coverage

On Tuesday, November 2, 2010 broadcast and cable networks provided coverage of the 2010 mid-term elections. The figure below represents the combined average audience estimate from 9:00pm-11:00pm. The networks include ABC, CBS, FOX, NBC, UNI, CNN, Fox News and MSNBC. MID-TERM ELECTION VIEWERSHIP...

Political Scorecard Campaign Gaffe Gives Jerry Brown Unwanted Attention

An unflattering and off-script take on his gubernatorial opponent helped drive Jerry Brown’s overall on-air and online exposure last week, according to the newest midterm campaign media analysis by The Nielsen Company. The analysis shows that the campaign voicemail gaffe helped to push...

Australian Election Drives Record Mobile Web Usage

Australians’ use of mobile phones to access mobile news sites has reached record levels in the wake of the country’s closest ever election result, according to the latest mobile traffic figures from The Nielsen Company. Nielsen recorded an overall volume jump of 19 percent in August, with...

More than 6.5 Million Watch President Obama on The View

Nearly five and half million homes – roughly 6.5 million viewers – tuned into “The View” on July 29 to see the interview with President Barack Obama, a rarity for a daytime talkshow. The President’s appearance did not eclipse the viewership from previous primetime or...