Insights

A New Era of Engagement

Maya Swedowsky President Barack Obama’s inauguration marked the beginning of a new era, which included the launch of a dramatically overhauled White House Web site. President Obama wasted no time ensuring that the official site, WhiteHouse.gov, represented a continuation of his campaign’s...

Networks Balance News vs. Bottom Line with Obama Press Conference

President Obama marks his 100th day in office tonight with his third primetime press conference since January. The President’s request for air time adds a strain not only to each network’s news resources, but also to their overall bottom line. It’s no secret that the 8pm hour...

First 100 Days Economic Crisis Now Tied to Brand Obama Online

Valerie Bogus, Nielsen Online President Barack Obama has reached his 100th day in office amid generally positive sentiment according to a Nielsen Online analysis of online “buzz” surrounding the 44th President. Using our Brand Association Map to plot keywords and phrases, we demonstrate...

40 Million Watch President Obama’s Press Conference

President Barack Obama capped off a week of television appearances with a prime time press conference on Tuesday March 24, 2009. The event was carried live from 8:00 to approximately 9:00PM on 11 networks. The sum of average audience for those networks was 40,354,000 and had a combined household...

Real-Time Focus Group Grades Obama’s Press Conference

Using dial meters to track their approval in real time, a group of self-identified Democrats, Republicans, and Independents rated President Barack Obama’s March 24, primetime press conference. Responses were generally split down party lines on major themes and interestingly on the AIG...

49.5 Million People Watch Obama Press Conference

On Monday February 9, 2009 President Barack Obama held his first prime time news conference. The conference was telecast live from 8 to 9PM on 8 networks achieving a combined 30.8 household rating with 49,455,133 viewers. The networks were ABC, CBS, FOX, NBC, Univision, CNN, Fox News Channel and...

President Obama & State Emission Standards

Julie Enzweiler On January 26, 2009 President Obama announced that emission standards could be decided at a state level. This decision has spurred on an extremely heated debate online among all communities. Forty-two percent are positive towards President Obama’s decision, predominately...

News And Video Site Traffic Surges On Inauguration Day

Following the Inauguration of President Barack Obama, which was viewed by 37.8M on television, Nielsen Online released traffic figures for the top 10 most visited Current Events & Global News web sites on Inauguration Day. In addition, Nielsen also reported the fastest growing news sites on...

Nearly 37.8 Million Watch President Obama’s Oath And Speech On TV

Nearly 37.8 million Americans watching at home viewed President Barack Obama’s oath of office and inaugural speech between the hours of 10:00 a.m. and 5:00 p.m. ET on January 20, 2009.  This is the most viewed inauguration since the record of 41.8 million viewers who watched Ronald...