Insights

It's Déjà Vu All Over Again for News and Sports Radio in November

Indeed, it’s déjà vu all over again with the release of Nielsen’s portable people meter ratings for the November survey, as News/Talk and Sports continued to garner higher-than-average shares of listening from the national radio audience, just as they did last month.

News and Sports Lead the Way for Radio Listeners this Fall

Election Day is just around the corner, and the effects of the final weeks of the campaign for the White House are rippling across the media spectrum. Americans are tuning in, turning on and consuming the steady stream of news and information available across platforms.

Radio's Impact Among Hispanic Consumers is Evident

Radio is the top platform for reaching both African-Americans and Hispanics each week. In fact, 97% of all Hispanics are reached by radio every week, the highest penetration statistic that we measure across demographics, ethnicities and platforms.

[Another] Classic Upset in the Race for the Radio Format of the Summer

Now that Labor Day is in the rearview mirror, many things about the summer of 2016 are moving to the past tense, and Americans are gearing up for fall. This seasonal shift plays into audio tune-in and means it's time to crown this year's “format of the summer” on the radio airwaves.

Seasons (and Politics) Change the Radio Landscape

On the radio airwaves, summer seasonality plays a big role in how audiences grow or shrink during warm weather months. Yet for as much as things change season-to-season, some things stay the same. The release of Nielsen’s July portable people meter (PPM) survey results have story lines that cover...

Summer Radio Tuning Has a Classic Feel this Year

In each of the past two summer rating periods, the Classic Hits format has grown its share of national listening than any other format. The release of Nielsen’s June PPM survey results affirm the gains of not only Classic Hits, but of the Classic Rock format as well.

The Modern Dad: An Untapped Audience for Marketers

With Father’s Day around the corner, we wondered who the important men were in Americans' lives. Who is today’s modern dad? Men who are a parent of a child under the age of 18 account for 15% of U.S. adults, and on average, they are five years younger than the average U.S. adult male.

Millennials Flip the Dial to Classic Hits as the Summer Starts

When the weather heats up for summer, the sun also starts to shine brighter on Classic Hits radio, which has experienced the most listener growth over the past two summers. So it’s not surprising that the format is off to a strong start this year once again.