Game spending is still on track for a record-breaking 2020, but consumer anticipation for next-generation consoles and the growing popularity of subscription services diminished demand during the holiday weekend.
This page highlights some of Nielsen’s biggest holiday advertising and viewing insights and predictions for 2020.
From what you buy to the media you consume and much more, Nielsen has the data brands and marketers need to understand today's quickly changing marketplace. And this podcast aims to explore trends across industries using these data and insights.
When the mercury drops and the holiday season arrives, consumers huddle indoors and enjoy a bevy of seasonal programming—as well as commercial content—that speaks to this “most wonderful time of the year.”
In a crowded advertising space, it is imperative for retailers, and mass merchandisers in particular, to reach consumers and get the best bang for their advertising buck during the holiday season.
Podcast listening is on the rise, and with the holiday season approaching, the growing audience for these audible attention grabbers presents an opportunity for their gift-giving friends and family members, as well advertisers seeking to reach listeners themselves.
Holiday music has proven to be a huge success across the country’s radio airwaves. Over the last several years, the number of radio stations that swap out their regular formats during the holiday season has been rising, with some stations making the switch as early as Halloween. So which markets...
The holiday season delivers joy in a wide variety of ways…family gatherings, fellowship, delectable meals, the spirit of giving…and lots of new video games. So what’s topping gamers’ wish lists this year?
With Christmas just a few days away, tens of millions of Americans will be tuning into their local holiday music radio station. And once again this year, stations that flip to an “All-Christmas” format will likely see a boost in ratings.
For most Americans, the holidays wouldn’t be complete without shopping! And today's consumers are increasingly integrating technology—especially smartphones—into their holiday shopping.