The marketing and advertising landscape in Latin America is becoming more fast paced and complex. To grow in this environment, companies must meet consumer demand for convenience and personalization and leverage digital strategies and innovation.
African Americans’ cultural and economic impact on America is undeniable. Black influence on mainstream. America and popular culture is ingrained in every facet of American life, including music, fashion and sports, as well as social awareness and justice.
Music has long been a cultural connector for Latinx* consumers across all ages. This proclivity for music, combined with a preference for everything digital, has made music an important online activity—both personal and social—for Latinx consumers.
The visibility of U.S. Hispanics highlights an increase in cultural inclusivity and civic representation as well as recognition of the community’s strides. With continuing progress in educational pursuits, economic gains and more, the Latinx community and its influence on the new American...
It’s a good time to be a consumer. The product landscape is flooded with variety and options, and it seems like new channels to access those options are constantly expanding. That alone sets the stakes pretty high for brands looking to stand out.
One in five U.S. households with a child in college are also planning to buy a new or used vehicle during the upcoming year. That’s approximately 1.5 million households that potentially have a vehicle on their back-to-school shopping lists.
How prepared would you be if inflation took hold again? In some ways, it has already started. Learn how to build price and promotion strategies for a fast-paced economy.
The medium of podcasting continues to evolve as it engages and entertains growing audiences. Nielsen’s Fanlinks Survey asks households to rate their interest in overall podcasting as well as various genres of podcasts.
Podcasting continues to grow in popularity year after year in the U.S. And brands are taking notice—particularly those in the fast-moving consumer goods space. For advertisers looking to reach these fans, understanding purchasing habits by genre is important.
African Americans, Asian Americans and Hispanics represent approximately 40% of the U.S. population—that number is growing. Learn what drives multicultural consumers to spend and how marketers can reach and engage these shoppers.