There’s a new retail revolution underway, and it’s going to affect the global food industry in ways the market hasn’t seen before. The revolution comes at the hand of store-branded products, which continue to gain share across all major geographies around the globe.
If consumers are exposed to tons of advertising each day, how do you provide the best marketing experience to your customers?
Black consumers are speaking directly to brands in unprecedented ways and achieving headline-making results. With African Americans spending $1.2 trillion annually, brands have a lot to lose if they don't engage Black consumers.
Thanks to the internet, researching a car has never been easier. What used to take days, traveling from dealer to dealer, now takes minutes as potential purchasers cruise websites and forums to view details on new models, check dealer inventory and pricing, read reviews and even negotiate entire...
The surge in music streaming continued throughout 2017. Overall consumption of albums, songs and audio on-demand streaming grew 12.5% year over year. A 59% increase in on-demand audio streams offset track and album sales declines.
Marketers and brands have a tremendous market share growth opportunity in the automobile and jewelry categories, where black women are spending more than other consumers.
Whether it’s the sound of holiday hits on the radio or holiday movies or TV programming, media plays a big role in getting us into the spirit of the holidays. In the third episode of The Database podcast, a group of experts explore radio and TV consumption around the year-end holidays.
Despite this digital revolution, FMCG retailers have long found that the printed circular—the flyer that promotes a local store’s latest products and specials—has the farthest reach for marketing.
As we begin to reflect—and in many cases celebrate—another year passed, the intent to spend on vacations and holiday excursions has also increased. After covering one’s living expenses, 36% of Americans would spend their spare cash on a getaway, up 12% from a year ago.
Neuroscience shows us that, when used correctly, music can put viewers and listeners in a more positive mood, leading to a greater reliance on intuition and a reduction in both critical thought and focus on detail.