More than half of U.S. households are home to podcast fans. And while the reach of this up-and-coming medium grows, many marketers and advertisers have yet to see the connection between podcast engagement and consumer spending.
The Nielsen Music Mid-Year Report provides the definitive figures and charts for the music industry from the first six months of 2017.
Asian American influences are having a profound and recognizable impact on mainstream U.S. culture. At the helm of this influence, are Asian American women.
While streaming is now the most popular way to access music, Record Store Day has added significant fuel to the resurgence of the vinyl LP—a format that is oddly defying an increasingly digital landscape.
How many things can you say for certain that you're paying attention to, or even seeing, at any given moment? Our brains just aren’t good at recalling the kinds of details marketers need to evaluate their efforts in a complex world. That’s where the right neuroscience tools can help.
Each spring, college teams compete in the single-elimination NCAA Division I men’s basketball tournament, also known as “March Madness.” In the same spirit, we’ve designed Nielsen’s Total Store Final Four to discover retail’s sales champions.
Last Sunday’s Grammy Awards telecast showcased some of the biggest artists, albums and songs of the year. And while all the nominees saw some degree of sales and streaming increases, the real beneficiaries were the performers—regardless of whether or not they won.
The Daytona 500 is among the most prestigious events in motorsports, along with the Indianapolis 500, Monaco Grand Prix and the 24 Hours of Le Mans. The big race also ranks among America’s top 10 “can’t miss” sports events.
With a rising multicultural population, African-American, Asian-American and Hispanic consumers are influencing a variety of product categories and industries, including fresh foods.
The convergence of diverse multicultural taste profiles has exposed many Americans to new cuisines and created growing appetites for more adventurous meals, resulting in complex, while nonetheless tremendous, opportunities in food retailing.