Insights

Record Store Day Puts the Focus on Music

While streaming is now the most popular way to access music, Record Store Day has added significant fuel to the resurgence of the vinyl LP—a format that is oddly defying an increasingly digital landscape.

Perspectives: Lessons from the Auto Show – for All Marketers

How many things can you say for certain that you're paying attention to, or even seeing, at any given moment? Our brains just aren’t good at recalling the kinds of details marketers need to evaluate their efforts in a complex world. That’s where the right neuroscience tools can help.

The Final Four of the Total Store

Each spring, college teams compete in the single-elimination NCAA Division I men’s basketball tournament, also known as “March Madness.” In the same spirit, we’ve designed Nielsen’s Total Store Final Four to discover retail’s sales champions.

How Music's Biggest Night Affects Music Sales

Last Sunday’s Grammy Awards telecast showcased some of the biggest artists, albums and songs of the year. And while all the nominees saw some degree of sales and streaming increases, the real beneficiaries were the performers—regardless of whether or not they won.

NASCAR's Super Bowl Sunday: The Daytona 500

The Daytona 500 is among the most prestigious events in motorsports, along with the Indianapolis 500, Monaco Grand Prix and the 24 Hours of Le Mans. The big race also ranks among America’s top 10 “can’t miss” sports events.

A Fresh Look at Multicultural Consumers

The convergence of diverse multicultural taste profiles has exposed many Americans to new cuisines and created growing appetites for more adventurous meals, resulting in complex, while nonetheless tremendous, opportunities in food retailing.