Insights

The Beverage Alcohol Media Report: Q1 2016

Beyond their cultural impact, music festivals offer a unique and valuable audience with boundless opportunities for Bev-Al brands to connect with consumers, activate their purchasing power and help drive the beat of the party.

Young, Connected and Black

African-Americans are exuberant and reflective—optimistic about present-day advances in income, education, entrepreneurship and health care, and they’re determined to forge a better future as influential leaders and catalysts of social awareness.

China and Football

This report looks the Chinese consumer, the country’s media landscape, China’s major investments across European football and how global sports teams and leagues plan to tackle the Chinese market.

Canuck Cowboys: A Look at Country Music Fans in Canada

Canada has developed a strong roster of successful homegrown country music talent, and those artists have likely helped the genre maintain its large, loyal fan base in an era of ever-fragmenting tastes. In fact, about one in five Canadian music listeners say they often tune in to country.

Paralympics and Para-Sports

Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for...