Playing the game: Breaking the bias with women influencers in sports and gaming
Working with female influencers is a winning move for brands looking to create an authentic connection with their consumers.
How marketers can successfully leverage social media influencers in their campaigns
Before launching an influencer campaign, brands need to first develop a sound strategy for the campaign to drive the strongest impact and optimize their marketing spend.
2022 media planning: why brands need to understand consumer sentiment
Personal connections are critical for long-term brand health. For that, marketers need to build and maintain trust with their audiences—as well as identify which channels to leverage in those efforts.
Making personal connections: How brands are leveraging social influencers
While influencer marketing represents a sub-category within the broader social media landscape, it’s one that brands should approach with a focus on long-term collaboration. But step 1 for any collaboration involves identifying an influencer that fits the brand’s personality and purpose.
Diverse Media Owner Resources
With the market for diverse-owned ad time hotter than ever, how can diverse media owners increase their visibility with advertisers and agencies?
Sports Fans are Looking to Sports Leagues and Athletes to Support Social Causes
In addition to being extremely engaged with sports content, sports fans are passionate about social causes, with animal welfare and equal opportunity slotting in as the causes they care about the most.
Proud and Present: LGBTQ Audiences and Content Take Center Stage
As the LGBTQ community has grown its footprint, digital connectivity has played a key role in the advancement of the community.
With Fewer Fans at Stadiums, Brands are Shifting Their Sponsorship Strategies to Digital
Digital platforms have become the go-to opportunity for brands as they activate their sports partnerships, with social media a necessary activation component.
Brands Aren’t Sitting On the Sidelines: The Social Solidarity of Sports Sponsorships
How rights holders, brands and athletes are taking a stand on social and political issues and what this means for sports sponsorships.
A Cultural Turning Point: Breaking Our Silence On Racial Injustice
George Floyd’s death was a turning point. It made clear for many Americans that these were not isolated incidents, but symptoms of a much broader collection of work we still need to do as a society.