Social media platforms have become increasingly valuable for celebrities and businesses in expanding their reach and influence—providing a more direct, authentic voice for entities to connect with their audiences.
Latinx consumers aspire to be well connected; they also like to influence their friends, family and colleagues when it comes to their digital engagement. In their mission to stay in touch, dialogue and image-based social media have gained an important position.
Hispanic consumers are young, digitally connected and socially engaged. For brands and marketers, connecting with this important and growing consumer segment requires action now.
While consumers—friends, family, fans or loved ones—have used social media to share content with each other, the television industry has a unique opportunity to organically reach its own audiences through platforms like Twitter, Facebook and Instagram as well.
The Nielsen Video 360 report explores how consumers in the U.S. discover and view film and TV content across devices and channels, the drivers and barriers to purchase, attitudes around long-form and short-form content, and the trends in free and paid streaming.
Major League Soccer (MLS) has come a long way over the past decade. While “football” continues to dominate as the most popular sport globally, soccer has been gaining ground in the U.S.
Asian American influence is readily apparent across the U.S. mainstream, from grocery aisles to television programming to digital content channels like YouTube.
With digital now a critical channel for brands, it’s no surprise that they’re actively looking to better understand and measure returns in the space. They’re also actively looking to social media and sponsorships as a way to amplify their digital returns.
At the halfway point of the 2017-2018 season, the team uniform providers of the top 40 football clubs in Europe had received more than 80 billion social media impressions, providing $70.6 million in QI media value.
According to preliminary results, the telecast of Super Bowl LII on NBC drew an average TV audience of about 103.4 million viewers who tuned in to watch the Philadelphia Eagles take on the New England Patriots.