The Sunday of Memorial Day Weekend is one of the most valuable days of the year in global motorsports. Sponsors appearing in the races stand to garner more than $300 million in exposure on just one day.
El Clásico—any match between rivals Real Madrid and FC Barcelona—is consumed on smartphones, tablets, computers and televisions in more than 90 countries around the world, allowing the teams’ rivalry and value to grow.
The quest for the coveted green jacket is on, as the best golfers from around the world head to Augusta, Ga., to compete in the Masters tournament. But it’s not just the players vying for exposure during the historic tourney: companies are eager to cash in as well.
Motorsport’s stakeholders are operating in a changed world, and rights holders and sponsoring brands need to adapt. With the help of our experts around the world, this whitepaper outlines what we regard as the 10 major commercial trends in motorsport.
The Year in Sports Media report spotlights how dramatic, come-from-behind victories and historic championships affected brands, and looks at key trends that will shape the sports business in 2017 and for years to come.
For football and non-football fans alike, the ad competition for consumers’ hearts and minds shares center stage with the game on the field during Super Bowl Sunday. So what makes some ads more socially captivating than others?
According to preliminary results from Nielsen, the telecast of Super Bowl LI on FOX drew an average audience of about 111.3 million viewers who tuned in to watch the Atlanta Falcons battle the New England Patriots.
With smartphones now firmly in the hands of over 87% of the U.S. adult population, social media reached about 177 million people each week on average in third-quarter 2016. And according to Nielsen's 2016 Social Media Report, the role social media is playing in consumers' lives is significant and...
There's no denying the massive impact of social media, but the way people connect—with content, brands and each other—is evolving.
Teenagers beware–mothers are finding new ways to share your baby pictures. Evolving technology is being adopted, consumed and leveraged in different ways by a variety of groups, including the women who serve as backbones for their families.