Commercial Trends in Motorsport: 2017

Motorsport’s stakeholders are operating in a changed world, and rights holders and sponsoring brands need to adapt. With the help of our experts around the world, this whitepaper outlines what we regard as the 10 major commercial trends in motorsport.

The Year in Sports Media Report: 2016

The Year in Sports Media report spotlights how dramatic, come-from-behind victories and historic championships affected brands, and looks at key trends that will shape the sports business in 2017 and for years to come.

2016 Nielsen Social Media Report

There's no denying the massive impact of social media, but the way people connect—with content, brands and each other—is evolving.