Total Audience Report Series
Welcome to The Nielsen Total Audience Report hub, which features the latest reports, data and insights related to the report series. Discover how audiences are connecting with media today and how this is shifting our culture, as well as the advertising and media industry.
Balancing Act: With More Time at Home, Work Days and Media Habits Merge
Despite being thrust into the work-from-home experience with little prep time, new remote workers not only adapted, but quickly became comfortable with this new reality. Some are even thriving.
During COVID-19 Sports Viewers Are Still a Scoring Opportunity for Brands and Media Owners
The sports blackout at the hands of COVID-19 hasn’t dampened the passion that many fans have in terms of their media behavior, according to a recent Nielsen analysis on sports viewing.
State of the Media - Audio Today: Ethnic Audiences
Black and Hispanic Americans spend more time with radio each week than any other ethnic group, with more than 30 million black Americans and 42 million Hispanics turning to radio each week.
State of the Media - Audio Today 2017
Welcome to the 2017 Audio Today Report, our snapshot of the listening landscape today viewed through many different lenses – reach and audience growth, network radio, podcasting, localism and much more.
The Year in Sports Media Report: 2016
The Year in Sports Media report spotlights how dramatic, come-from-behind victories and historic championships affected brands, and looks at key trends that will shape the sports business in 2017 and for years to come.
Audio Today: A Focus on Network Radio
In this final report of the year we turn our focus to network radio; the large catalog of national content available each week from dozens of radio networks and syndicators.
Audio Today - A Focus on Black and Hispanic Audiences
Radio listeners are also a diverse group, reflective of our national population. More than 73 million of them are black and Hispanic, and their influence is felt everywhere from the ballot box to the grocery store.
Audio Today: Radio 2016 - Appealing Far and Wide
Radio leads all other platforms when it comes to weekly reach (93%) among adult consumers - and with new insights available to compare radio to other platforms on a regular basis, it’s clear that radio is an integral part of media consumption for millions of Americans.
The Year in Sports Media Report: 2015
Over the last 10 years, the media market has undergone a drastic transformation, which has positively affected sports on TV. There is an enormous amount of sports content to choose from and a shocking amount of hours viewed.