The State of Global Media
Watch this on-demand session to hear top industry experts and Nielsen leaders discuss how to navigate the global media landscape today and tomorrow.
Streaming Video is Great! But it Shouldn’t Be the Only Place to Watch Women’s Sports
A well-executed barbell strategy maximizes reach through consumer choice; viewers who prefer to stream will stream and those who prefer to watch on TV, whether live or time shifted, will do so.
The Gauge Shows Seasonality, Sports and Streaming Content Drive Shifts in Viewing
Seasonality, sports and new streaming content drove shifts in viewing share across broadcast, cable and streaming on television screens in June, according to The Gauge.
eMarketer Tech Talk: Streaming Demystified—A Marketer’s View
The pandemic has upped the ante for marketers looking to make sense of the ever-fragmenting streaming landscape.
Cannes LIONS Live 2021: Streaming Demystified
As part of Nielsen’s Cannes LIONS Live 2021 virtual experience, Brian Fuhrer, SVP, Product Strategy, Nielsen, unpacks how streaming has evolved.
The Gauge Shows Streaming is Taking a Seat at the Table
We recently launched The Gauge, our new monthly total TV and streaming snapshot, which shows that streaming usage across all television homes has climbed to 26% of all time spent on TV.
Proud and Present: LGBTQ Audiences and Content Take Center Stage
As the LGBTQ community has grown its footprint, digital connectivity has played a key role in the advancement of the community.
Getting Ahead of the Curve in CTV Advertising
Connected TV options continue to expand and diversify, creating a wealth of opportunities for advertisers and agencies.
CTV Advertising Guide: Powering Growth Through Change
This guide outlines best practices and common pitfalls for a successful CTV advertising strategy, including audience buying and measuring ad effectiveness.
Picture This: Leveraging Personalization for Better Visual Content Merchandising
Future success in the streaming space will hinge on more than just great content—it will need directions to help viewers find it.