Watch this on-demand session to hear top industry experts and Nielsen leaders discuss how to navigate the global media landscape today and tomorrow.
A well-executed barbell strategy maximizes reach through consumer choice; viewers who prefer to stream will stream and those who prefer to watch on TV, whether live or time shifted, will do so.
Seasonality, sports and new streaming content drove shifts in viewing share across broadcast, cable and streaming on television screens in June, according to The Gauge.
The pandemic has upped the ante for marketers looking to make sense of the ever-fragmenting streaming landscape.
As part of Nielsen’s Cannes LIONS Live 2021 virtual experience, Brian Fuhrer, SVP, Product Strategy, Nielsen, unpacks how streaming has evolved.
We recently launched The Gauge, our new monthly total TV and streaming snapshot, which shows that streaming usage across all television homes has climbed to 26% of all time spent on TV.
As the LGBTQ community has grown its footprint, digital connectivity has played a key role in the advancement of the community.
Connected TV options continue to expand and diversify, creating a wealth of opportunities for advertisers and agencies.
This guide outlines best practices and common pitfalls for a successful CTV advertising strategy, including audience buying and measuring ad effectiveness.
Future success in the streaming space will hinge on more than just great content—it will need directions to help viewers find it.