Insights

Marketers, It’s Time to Engage Asian American Consumers

Today, more than ever, marketers are relying on digital platforms to sell their products. As early digital adopters, Asian American consumers can help deliver an immediate sales boost for those digitally savvy brands who make the effort to target them where they are.

The Future Awaits: Tech-Transformed Consumption

In our latest research, we examine the challenges and accelerators affecting how and when consumers around the world will engage with the myriad forms of emerging technologies primed to make their lives easier and more efficient.

The Database: A Conversation with Women in Technology

On this special episode of the Database podcast, recorded at CES, Marie Lalleman, Executive Vice President, Global Client Solutions at Nielsen, and Tina Daniels, Agency Sales Director, Google, share how they’ve navigated gender inequality in their own careers and how they’re helping to pave the...

Game Changer

The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.

Nielsen TV: Getting to Know Millennial Video Gamers

Having grown up alongside the first Nintendo Entertainment System, which debuted in North America in 1985, Millennials now have careers, advanced degrees and families. That being said, they’re still gamers at heart, as two-thirds of Americans play video games every month. So what else do we know...