Understand where and how Black audiences are connecting with audio.
Personal connections are critical for long-term brand health. For that, marketers need to build and maintain trust with their audiences—as well as identify which channels to leverage in those efforts.
When it comes to brand building, marketers need to be able to drive engagement, awareness and consideration among people who aren’t already customers.
As complexity in the media industry rises, Nielsen believes brands should focus on three key marketing measurement principles.
Now is the time for marketers to prepare for a world without third-party cookies if they want to be able to outperform their competitors.
First-party data is powerful. That’s unquestionable. But it’s limited. Why? Because it only captures the engagement that happens when a consumer is “with” the brand.
This glossary aggregates many of the terms and acronyms pertaining to connected TV and streaming to provide clarity amid a quickly evolving and important space in the broader media industry.
Without third-party cookies, first-party data will become foundational in how brands connect with their customers and other consumers.
This guide outlines best practices and common pitfalls for a successful CTV advertising strategy, including audience buying and measuring ad effectiveness.
Much of life has moved online in the wake of the COVID-19 pandemic, and few industries have been better suited to this new normal than video games.