The relationship between a consumer and a mobile device is often an intimate one, with a lot of the characteristics of a long-term relationship. These days, being a connected consumer isn’t a trend, it’s a way of life.
Networks are the backbone of every wireless carrier and are the most important reason a consumer selects and keeps a wireless provider. That’s why measuring the effectiveness of network speed is essential to the success of the players, marketers and advertisers in the industry.
79% of wireless subscribers in the U.S. say they text in general, and U.S. smartphones users 18 and older spend 4 hours and 39 minutes on communication apps each month. So the question today isn’t if you can reach someone with a mobile message. It’s when and where.