To gauge effectiveness, Utah’s Ken Garff Auto Group used Nielsen Campaign Effect to measure whether car buyers and leasers who tuned in to one of its ads on TV or the radio were more engaged than consumers who had not heard or seen the ad.
While we can’t infer industry-wide implications on the effectiveness of sex appeal in advertising, Carl’s Jr’s data provides valuable insights into how components of a creative can resonate with different consumer groups in different ways.
According to preliminary results from Nielsen, the telecast of Super Bowl 50 on CBS, which ran from 6:39 ET p.m. to 10:21 ET p.m., drew an average audience of about 111.9 million viewers who tuned in to watch the Denver Broncos battle the Carolina Panthers.
For marketers, Super Bowl Sunday is one of the most influential days of the year. So what makes the big game so super? We’re glad you asked.
Before any candidate can claim victory in November's elections, they need to reach voters with the right message during the right TV program.
A lot can be said about being in the right place at the right time, and a recent Nielsen study found that common axiom is especially true when it comes to advertising effectiveness.
The most credible advertising comes straight from the people we know and trust. And it should come as no surprise that more than eight-in-10 global respondents (83%) say they completely or somewhat trust the recommendations of friends and family.
This webinar shares three simple suggestions to increase your local television advertising effectiveness. In addition, we examine how to evaluate audiences to obtain maximum buyer reach, the role of audience buying power and how to select dayparts and programming that deliver.
When it comes to learning about which diapers are best, 44% of global respondents go direct to the people they know and trust for recommendations, which is the top source of information in every region.
Digital is gaining momentum, which has many clients asking: Should I move to an all-digital plan? “All digital” is a bold move for any marketer, with multiple factors to consider. But before you take the plunge, answer these 10 key questions.