Seasonality, sports and new streaming content drove shifts in viewing share across broadcast, cable and streaming on television screens in June, according to The Gauge.
The pandemic has upped the ante for marketers looking to make sense of the ever-fragmenting streaming landscape.
Despite the groundswell of engagement and sponsorship investment, esports has yet to gain mainstream acceptance among brands and advertisers. The opportunity, however, is significant.
As part of Nielsen’s Cannes LIONS Live 2021 virtual experience, Brian Fuhrer, SVP, Product Strategy, Nielsen, unpacks how streaming has evolved.
We recently launched The Gauge, our new monthly total TV and streaming snapshot, which shows that streaming usage across all television homes has climbed to 26% of all time spent on TV.
Future success in the streaming space will hinge on more than just great content—it will need directions to help viewers find it.
The pandemic amplified changes in media consumption behavior, but many of the changes were underway when consumers began to quarantine in mid-March 2020.
While the comedy genre is always popular, comedy viewing over the past year highlights a resurgence of nostalgia comedy programming, particularly shows featuring diverse leads and cast members.
Media representation plays an important role in learning—and unlearning—racist stereotypes that harm Asian Americans. It’s time that on-screen content about Asian Americans reflect more of their lives and diverse contributions.
In addition to providing incremental reach, product placements and branded integrations in SVOD programming provide advertisers and agencies with a modern way to integrate brands into the burgeoning streaming realm.