Insights

Esports Playbook for Brands

Esports fans around the world include some of the hardest to reach consumers for brands because of their cord-cutting and ad-blocking tendencies. While esports unites them as a fan base, their digital-first mindset is pervasive in their approach to broader entertainment consumption.

Meet the Female Esports Fan

Esports fans are often described as simply “male Millennials”—and the description often fits: Globally, men far outnumber women both as esports competitors and fans. That doesn’t mean women aren’t in the game, however. Females are engaging with esports, and at increasing rates.

The Database: Opportunities in Esports

This episode of The Database delves into the world of esports, or competitive video gaming. We look at the overall landscape, who the fans are, the platforms that gamers consume esports on, and what opportunities exist for brands.

Holiday 2017: The Most Anticipated Video Games

Regardless of which holidays gamers observe, this festive season has a way of uniting gamers with one common reason to celebrate—there are many great video games to play. While hit games aren’t exclusive to the latter months of the year, it is during this time that consumers are typically...