Esports fans around the world include some of the hardest to reach consumers for brands because of their cord-cutting and ad-blocking tendencies. While esports unites them as a fan base, their digital-first mindset is pervasive in their approach to broader entertainment consumption.
Esports fans are often described as simply “male Millennials”—and the description often fits: Globally, men far outnumber women both as esports competitors and fans. That doesn’t mean women aren’t in the game, however. Females are engaging with esports, and at increasing rates.
As we analyze key takeaways from Nielsen’s past two years of sponsorship valuation data and research around fan behavior and preferences, it’s evident that esports stakeholders have a lot to look forward to in the coming months.
As the holiday shopping season approaches, video game makers typically set the table with a feast of high-profile new games for players to devour. So which ones are gamers most anxious to sink their teeth into this year?
This episode of The Database delves into the world of esports, or competitive video gaming. We look at the overall landscape, who the fans are, the platforms that gamers consume esports on, and what opportunities exist for brands.
Change is inevitable, and nowhere is that more so than in video games, where transformation can happen in the blink of an eye, thanks to the velocity inherent in digital media.
In order for agencies to accurately plan and execute media campaigns beyond age and gender--and for media owners to appropriately value these advanced demographics--it's crucial to know how many of these people there actually are.
Never have viewers had so many options to connect to streaming content on their television set. Whether it be an enabled multimedia device, game console, or smart TV, nearly 70 million TV households in the U.S. have access to at least one.
Regardless of which holidays gamers observe, this festive season has a way of uniting gamers with one common reason to celebrate—there are many great video games to play. While hit games aren’t exclusive to the latter months of the year, it is during this time that consumers are typically...
This study of esports fans in the U.S., U.K., France and Germany provides a deep dive into the esports audience.