In the over-saturated mobile games market, publishers are increasingly willing to pay to get their titles in front of eager players. So in that regard, awareness becomes the baseline for success at every subsequent step toward a final purchase.
It’s now 2016, and gaming has firmly moved out of the basement and into the living room–and beyond. In fact, more than half of the population in the world’s industrialized countries now identifies as gamers, which has brought a tidal wave of change across the way many of us spend our free...
In the ever-changing mobile games market, it can often seem like success is unpredictable. As a result, many publishers flood the market with titles and evaluate from there. The good news, however, is that the potential strengths and weaknesses of a mobile game are measurable before a title goes to...
Not only have mobile gaming apps expanded the gaming landscape, but the growing popularity of eSports and the introduction of virtual/augmented reality devices to the category are making gamers even more of an interesting and attractive market.
There was a lot for gamers to be excited about in 2015 in terms of new video game releases. Looking back over the course of the year, there were four multi-platform titles that gamers were clamoring for the most at launch.
The names Kobe, Lebron and Manning are household names among fans of traditional sports, but among eSports enthusiasts, monikers such as “ppd,” “Aui_2000” and “Fear” reign supreme. So what does it take for brands to engage them?
The next big thing in gaming is here, and it’s gaining serious momentum. eSports, the common term for professional, competitive video gaming, has quickly caught fire, and everyone from investors to advertisers to content creators are clamoring to find a way into the action.
No matter what your level of gaming experience is, or what types of games you prefer, there’s no better time to be a gamer than during the months leading up to the holidays. Publishers know that we all spend more around the end of the year, so they’re always prepared to serve up a bounty of top...
In this year's U.S. Gaming, A 360° View webinar, learn how this multi-screen industry has continued to evolve over time, who's playing and how their behavior relates to other entertainment media.
Gaming consoles are no longer just for gaming. In fact, console owners actively use their devices for a wide range of activities including viewing TV, streaming video, watching Blu-ray discs and exploring the Internet. In fact, gaming accounts for only half of the time they spend on their consoles.