The Nielsen Video 360 report explores how consumers in the U.S. discover and view film and TV content across devices and channels, the drivers and barriers to purchase, attitudes around long-form and short-form content, and the trends in free and paid streaming.
This episode of The Database takes a look at local and out-of-home TV viewing—who’s watching, the contributions they add to the overall viewing picture and how networks, advertisers and agencies should be looking at the evolving trends in the local and OOH TV environments.
U.S. audiences have never had as many options to access content as they do these days. In short, consumers in the U.S. seem like they can’t get enough of content and the possibilities for marketers to reach them, while fragmented, is an opportunity that is just too good to pass on.
This episode of The Database explores the growing universe of streaming video and over-the-top content. We delve into the technologies consumers are using to tap into this content, the growth in the amount of content they’re consuming, as well as how these trends are shaping the overall video...
In this video, Dan Robbins, Head of Ad Research at Roku, discusses his biggest challenges related to how he measures the return of OTT / connected TV media campaigns and where he sees the most promise in OTT / CTV channels going forward.
Over the past 15+ years, the number of consumer devices and services consumers have access to and ultimately use has grown exponentially, with some becoming a must have while others falling out of favor, replaced by nascent technology.
This edition of Nielsen’s Local Watch Report examines the over-the-top (OTT) trends in our cities and how they’re affecting the media landscape. With today’s streamer transcending a broad spectrum of geographies, generations and household types, streaming represents a unique opportunity to...
Nielsen worked with several major digital publishers to learn more about the audiences that engage with their content day-to-day, helping them to put the pieces of the consumer picture together for the first time using measurement metrics that are comparable to those used to measure TV audiences.
The “input button,” an often misunderstood piece of remote control real estate, unlocks a wide range of content for consumers with an array of devices, and it’s no longer invisible to audience measurement.
Adults in the U.S. are spending an additional half hour more a day compared to last year connected to media across platforms—digital, audio and television—which are the three platforms of content distribution and discovery for the average consumer.