Insights

U.S. Video 360 Report 2018

The Nielsen Video 360 report explores how consumers in the U.S. discover and view film and TV content across devices and channels, the drivers and barriers to purchase, attitudes around long-form and short-form content, and the trends in free and paid streaming.

Nielsen TV: Measuring Campaign Return in the World of CTV

In this video, Dan Robbins, Head of Ad Research at Roku, discusses his biggest challenges related to how he measures the return of OTT / connected TV media campaigns and where he sees the most promise in OTT / CTV channels going forward.

It's a Connected World, and That's a Boon for TV Viewers

Over the past 15+ years, the number of consumer devices and services consumers have access to and ultimately use has grown exponentially, with some becoming a must have while others falling out of favor, replaced by nascent technology.

Local Watch Report: Q4 2017

This edition of Nielsen’s Local Watch Report examines the over-the-top (OTT) trends in our cities and how they’re affecting the media landscape. With today’s streamer transcending a broad spectrum of geographies, generations and household types, streaming represents a unique opportunity to...

The Nielsen Total Audience Report: Q2 2017

Adults in the U.S. are spending an additional half hour more a day compared to last year connected to media across platforms—digital, audio and television—which are the three platforms of content distribution and discovery for the average consumer.