The appropriation of Native American symbols has been par for the course in American sports. But many fans are saying it doesn’t have to stay that way.

Last year, we tracked more than 1.1 million logo exposures on official league and team profiles and a panel of the most valuable media, broadcasters and influencers on social media. Nielsen Sports Social24, our sponsorship media valuation product, showed that brands received $490 million worth of exposure via social media during the 2017-2018 season.

Bragging rights and bets are on the line for fans of the New England Patriots and Los Angeles Rams. Other than both having the opportunity to see their favorite team hoist the Vince Lombardi Trophy at the conclusion of Super Bowl LIII, Patriots and Rams fans have very little in common.