Insights

Shaken & Stirred Millenials
Report

Shaken & Stirred Millenials

Media
Download

This infographic illustrates where Millennials age 21+ drink and purchase alcohol. It also explores their media consumption habits, demographics and local market behaviors. By understanding the places where Shaken and Stirred Millennials are most likely to see messaging and ads, marketers can efficiently target this consumer group that is still establishing their tastes and cultivating their palates.

Download

Download Now

Shaken & Stirred Millenials

To access the full report, please provide the following info:

By clicking on Subscribe, I agree to the Privacy Policy and Terms of Use.

Tagged:
alcoholic beverages | local | Millennials | scarborough

https://www.qa.nielsen.com/us/en/insights/report/2013/shaken-and-stirred-millenials/

Related Insights
Report

The Beverage Alcohol Media Report: Q3 2016

Millennials are a diverse group: 42% of them are multicultural. With this in mind, this report focuses on a key demographic within the generation—Hispanic Millennials—and their viewing habits around sports.

Read More >
Report

The Beverage Alcohol Media Report: Q4 2016

When advertisers think of reach, TV and internet are usually top of mind but Nielsen’s data shows that radio has the greatest reach of all electronic media. This report highlights radio’s ability to reach legal drinking age consumers in general and Millennials 21-34 in particular.

Read More >
Article

Breaking the Cycle of Silencing Black Voices

Black achievements have a history of being erased in media. As viewers, content creators, storytellers and journalists, we must work to expand the narrative.

Read More >