While traditional media still holds strong for the Single White Female Voter, the importance of digital in reaching this key voter segment can been seen whether its enhancing the reach of traditional mediums via their digital audiences or reaching out directly to her via internet...

Traditional media promises to provide the backbone for political campaigns working to engage the African American Voter. But campaigns have opportunities with digital and out of home via specific social media and video display networks. This infographic highlights media habits of the African...

This infographic illustrates where Millennials age 21+ drink and purchase alcohol. It also explores their media consumption habits, demographics and local market behaviors. By understanding the places where Shaken and Stirred Millennials are most likely to see messaging and ads, marketers can...