This infographic illustrates the importance of identifying nuances within consumer groups. Though Moms are a powerful and influential group, understanding the characteristics that differentiate them from each other is critical to crafting focused outreach. In this infographic, Scarborough analyzes and highlights the ways media and marketers can reach Moms age 18 to 29.

This special report, released for the NAB Small Market Television Exchange, focuses on smaller markets and automotive spending habits, including types of vehicles and reasons for using particular dealerships.

Traditional media promises to provide the backbone for political campaigns working to engage the African American Voter. But campaigns have opportunities with digital and out of home via specific social media and video display networks. This infographic highlights media habits of the African American Voter to show which media strategies might help encourage voting at the polls.