While traditional media still holds strong for the Single White Female Voter, the importance of digital in reaching this key voter segment can been seen whether its enhancing the reach of traditional mediums via their digital audiences or reaching out directly to her via internet advertising/content, social media or digital video displays. This infographic highlights media habits of the Single White Female Voter to show which media strategies might help encourage her to vote at the polls.

This special PBS Edition of Nielsen's Local Watch Report features insights on PBS Members: who they are, where they are, their mobile habits and much more.

Since the last presidential election Hispanic Millennial Voters have grown by nearly 2 million and make up a large proportion (40%) of the 19 million registered Latino voters. Finding ways to join the digital and traditional components of each medium will help in producing optimal results to reach this key voter segment.