Local Watch: Where You Live and its Impact on Your Choices
There’s never been a time when U.S. consumers have had as much video content to choose from as they do today. But even with myriad options—and more coming online every day—few areas of the media landscape have the power to engage consumers the way local TV does.
Amid a changing landscape of media consumption and consumer habits, the unique nature of local markets stands out as a major differentiator. The choices we make each day about what to watch and what to buy are greatly influenced by our immediate surroundings, our communities, towns and cities.
This quarter we turn our attention to two local markets with distinctive characteristics apart from their geography: San Francisco and Cincinnati.