Since the last presidential election Hispanic Millennial Voters have grown by nearly 2 million and make up a large proportion (40%) of the 19 million registered Latino voters. Finding ways to join the digital and traditional components of each medium will help in producing optimal results to reach this key voter segment.

Thanks to the internet, researching a car has never been easier. What used to take days, traveling from dealer to dealer, now takes minutes as potential purchasers cruise websites and forums to view details on new models, check dealer inventory and pricing, read reviews and even negotiate entire transactions.

Technology continues to be on the fast track, and it's changing consumer behavior and media habits. It's also helping today’s digital-savvy shoppers, particularly those in the market for a car.