Thanks to the internet, researching a car has never been easier. What used to take days, traveling from dealer to dealer, now takes minutes as potential purchasers cruise websites and forums to view details on new models, check dealer inventory and pricing, read reviews and even negotiate entire...

Technology continues to be on the fast track, and it's changing consumer behavior and media habits. It's also helping today’s digital-savvy shoppers, particularly those in the market for a car.

Mothers are at the epicenter of the family circle and are often balancing motherhood, work and most importantly, life. But what does this look like across the country’s many local communities, and how are stay-at-home and working moms adapting to technology and using media?