Limiting the narrative around Black achievement, like that of "Black Wall Street," still plays out in our media today. As viewers, content creators, storytellers and journalists, we can demand more for and of ourselves to expand the African American narrative.

75% of all car buyers intend to purchase their top-of-mind brand, which is the highest-quality unaided awareness a brand can achieve. These top-of-mind brands have a serious edge over all others before the consumer ever sets foot inside a dealership.

In today’s crowded car market, auto advertisers are hard-pressed to connect with consumers, encourage new sales, and do it all under shrinking budgets. It’s a steep challenge, and one that can only be met with a full understanding of how consumers shop for cars and how they react to automotive advertising.