Insights

Newspapers Reach Shoppers and Spenders Consumer Goods
Report

Newspapers Reach Shoppers and Spenders Consumer Goods

CPG, FMCG & Retail
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Both in print and online newspapers reach over 58% of shoppers and spenders across key categories such as consumer electronics, appliances, furniture, home accessories, and hardware/paint/lawn/garden. Newspaper readers like to shop around, appreciate quality and are brand loyal.

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Newspapers Reach Shoppers and Spenders Consumer Goods

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Tagged:
scarborough | shopper

https://www.qa.nielsen.com/us/en/insights/report/2016/newspapers-reach-shoppers-and-spenders-consumer-goods/

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