
Newspapers Reach Shoppers and Spenders Consumer Goods
Newspapers Reach Shoppers and Spenders Consumer Goods
Both in print and online newspapers reach over 58% of shoppers and spenders across key categories such as consumer electronics, appliances, furniture, home accessories, and hardware/paint/lawn/garden. Newspaper readers like to shop around, appreciate quality and are brand loyal.
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Newspapers Reach Shoppers and Spenders Consumer Goods
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https://www.qa.nielsen.com/us/en/insights/report/2016/newspapers-reach-shoppers-and-spenders-consumer-goods/