
The Nielsen Comparable Metrics Report: Q1 2017
The Nielsen Comparable Metrics Report: Q1 2017
This is an in-depth study of users and usage—averaged across the U.S. population—with the purpose of aligning methodologies and metrics to display an “apples to apples” view of consumption across TV, radio, TV-connected devices, PCs, smartphones and tablets.
The core purpose of this report is to address three basic concepts equally applicable to all categories of media measurement: how many, how often, and how long.
All of the findings were derived from the best available data in the reporting periods of Dec. 26, 2016 – March 26, 2017 and Dec. 28, 2015 – March 27, 2016. As a result we can compare and align metrics with The Nielsen Total Audience Report, allowing the two reports to be used concurrently to gain a better understanding of trends in the marketplace.
Average Audience Composition

Download
Download Now
The Nielsen Comparable Metrics Report: Q1 2017
To access the full report, please provide the following info:
By clicking on Subscribe, I agree to the Privacy Policy and Terms of Use.
https://www.qa.nielsen.com/us/en/insights/report/2017/the-nielsen-comparable-metrics-report-q1-2017/