State of the Media: Audio Today 2018
Audio plays a central role in the daily lives of hundreds of millions of consumers. Broadcast radio specifically continues to profoundly enrich the lives of listeners and create value for advertisers. Each week, more Americans tune into AM/FM radio (93%) than watch television, or use smartphones, tablets or computers. At the same time, digital streaming offers consumers even more ways to listen across many of those same devices.
Welcome to the 2018 Audio Today Report, Nielsen’s snapshot of the listening landscape. We hope this report will provide you with some new and unique insights into when, where, and how people listen – both on the radio and across various platforms and devices.