No marketer would ever question the need for high-quality data, especially as consumers demand increasingly personalized experiences from brands. Despite the need, however, data quality remains a significant obstacle for brands of all sizes, which means many marketers will struggle to establish the...

After a decade of audience growth, podcasts have become an extremely appealing advertising platform. And with broadening appeal and strong listener engagement, brands should be looking to them as a more personalized way to connect with audiences who are maxed out on visual inputs. Importantly,...

2020 has been a year of life-changing moments. The COVID-19 pandemic, politics and racial injustice created moments that have affected every single American. For African Americans, the reckoning has extended beyond any single moment, becoming a matter of life and death. Indeed, the Black Lives...