Asia Pacific Social Media Trends
Growth in consumers’ use of social media is changing the media landscape across the world. In Asia Pacific it has become increasingly important for advertisers to understand what is driving this change and how they can leverage its growing popularity. To help navigate the ever-changing social media landscape, NM Incite, a Nielsen/McKinsey company, has undertaken an inaugural study of usage and trends across the Asia Pacific region’s major markets. The webinar takes an in-depth look at the results of this unique study, answering some of the questions affecting North American and Global marketers today.