Webinar: State of the Media: The Cross-Platform Report Q1 2011
Nielsen is pleased to share The Cross-Platform Report, highlighting the viewing behavior of U.S. consumers and identifying emerging trends in media consumption.
The Cross-Platform Report replaces Nielsen’s Three Screen Report, incorporating new data that provides insight into how consumers watch video on traditional TV’s, mobile devices and personal computers. In response to your requests, we have also incorporated unique age breakdowns for specific behaviors, such as time spent using the Internet, watching timeshifted TV and watching video on a mobile phone.
This webinar takes an in-depth look at the results of this report including:
- Traditional TV, mobile video and online video viewership
- Willingness of Americans to pay for high-quality TV content
- Media consumption behaviors by ethnicity, age and gender