While brands can use data to inform messaging, leverage modern martech to improve targeting and measure engagement to gauge performance, there is one facet of marketing that modern technology can’t help with: consumer trust.

For the eighth year in a row, Nielsen has conductive extensive research into how Americans feel about—and consume—gaming. This report is the result of our latest study.

This episode of The Database delves into the world of esports, or competitive video gaming. We look at the overall landscape, who the fans are, the platforms that gamers consume esports on, and what opportunities exist for brands.