Webinar: Political Coffee Break
As the 2014 midterm campaign season heats up, it will be increasingly important to reach swing voters. Independents range from 19% to 52% of all registered voters across U.S. local markets. How can you reach and impact this influential voter group? Where should you focus your marketing efforts and what local markets will bring the best return?
This 15 minute webinar shared best practices to reach the local swing voter.
You will learn how to:
- Seize Fundraising Opportunities
- Understand the Digital Connection
- Create Effective and Targeted Messaging
- Determine the Appropriate Media Mix