Webinar: Reinvigorating the Center of the Store

Webinar: Reinvigorating the Center of the Store


The center of the store is under pressure. Since the beginning of 2013, the center aisles’ share of a store’s food and beverage sales has declined between 1.4 to 3 points, depending on the time frame. But there is hope – some categories, as well as strategies, are succeeding. 

Join Carman Allison as he explains how center-store brands can increase their sales and reinvigorate the center of the store. Hear first-hand how The Coca-Cola Co. is taking advantage of opportunities beyond its center-store business to deliver growth outside its aisles.

Learn how to: 

  • Influence the consumer cohorts that are driving the shift 
  • Examine current buying preferences, like health and wellness, that impact center-store sales 
  • Use seasonality and promotions to your advantage 
  • Emulate what successful categories are doing 
  • Identify and leverage new and optimal partners across the store


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Webinar: Reinvigorating the Center of the Store

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