Webinar: The Science of Innovation

Webinar: The Science of Innovation


Today’s most successful innovators are marrying consumer-driven insights with speed, collaboration and digital technology to create winning new products across their portfolios. But how can you create similar results at your own company?

In this webinar, U.S. Breakthrough Innovation Report authors Taddy Hall and Rob Wengel share:

  • The science behind successful innovation
  • How to apply the Jobs Theory to drive a shared purpose and common language across your organization
  • How technology is allowing manufacturers and retailers to innovate faster, better, leaner and more collaboratively

You’ll also hear first-hand from Kraft Foods, Breakthrough Winner and category expander, about how the Oscar Mayer team overcame operational challenges to propel Lunchables Uploaded to first-year sales that were higher than 99% of the innovations we studied.


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Webinar: The Science of Innovation

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