Webinar: Position Advertising and Digital Products to Directly Connect with Consumers

While the growth in podcast listeners in the U.S. over the past decade has been dramatic, audience diversity is following a similar path as our national population, as non-White podcast audiences have grown faster than White audiences.

Although Asian Americans are the fastest-growing population in America, they have a low share of screen across all television programming. The industry can do more to bring authentic stories and depictions to our living rooms.

As Black audiences look to invest their time and money on content, the diversity of content that platforms offer could be the deciding factor for consumers weighing which services to keep after a trial period.